From September 2007 to September 2008, I worked with XL Leisure Group: Travel City Direct, based in Swansea and Crawley, West Sussex. In my role as Digital Marketing and Website Co-ordinator, I focused on improving the company’s online presence through creative design, marketing, and SEO strategies.
Redesigning the Travel City Direct Website
A major part of my role was leading the website redesign of Travelcitydirect.com. I restructured the layout and visuals to make it more user-friendly and appealing. This included updating navigation, improving the booking process, and ensuring the site was visually aligned with the brand’s identity.
I also produced digital marketing materials to support promotions and campaigns. From email newsletters to on-site banners, each piece was designed to attract customers and highlight holiday offers effectively.
Boosting Online Visibility
Optimising the website for Search Engine Result Pages (SERPs) was a key focus. By refining content, meta tags, and site structure, I helped Travel City Direct achieve page 1 rankings for key search terms. This improvement significantly increased website traffic and enhanced the company’s return on investment.
Creating Interactive Features
I designed online graphics and activities to engage users and make browsing more interactive. All content was carefully checked with Disney prior to launch to meet licensing requirements. These features not only added fun but also encouraged users to spend more time exploring the site.
SAMPLES: Travel City Direct – Online Banners – Marketing
Reflections
This role was an important step in my career as a digital producer. I gained experience combining creative design, SEO, and online engagement while delivering measurable results. Seeing the website redesign go live and observing improved SERPs was especially rewarding. This project reinforced my passion for creating digital experiences that balance creativity with performance.